HEY, THERE
hello@mysocialmediagirl.com
I’m Kristen, a seasoned social media strategist, content creator, adjunct professor, and MBA graduate with a passion for helping brands tell meaningful stories that connect and inspire. Over the last seven years, I’ve worked with more than 75 businesses and organizations, helping them elevate their digital presence, strengthen their brands, and grow through purposeful, results-driven marketing.
My expertise spans a wide range of digital marketing disciplines, including social media strategy and management, paid advertising, email marketing, website development, content creation, and graphic design. While I’ve worked across many industries, I’ve developed a strong specialization in education marketing and communications — leading enrollment-focused campaigns, brand storytelling initiatives, alumni engagement efforts, and large-scale digital strategies designed to build community and drive impact.
In addition to managing a select group of social media clients, I serve in a full-time leadership role at a private Catholic high school in New Jersey, overseeing marketing and communications initiatives, guiding digital strategy, creative direction, public relations, and brand growth. I also recently completed my first semester as an adjunct professor teaching Social Media at Kean University, where I enjoy helping students bridge the gap between marketing theory and real-world application.
With an MBA focused on marketing and strategic communication, I bring both strategic insight and creative vision to every project. Whether I’m building a campaign, crafting a brand story, or mentoring future communicators, my goal remains the same: to create marketing that feels authentic, impactful, and human.
Social Media Strategist & Content Creator
KRISTEN LOSCHIAVO
7+Years of Social Media Management Experience
Over 1.5M Lifetime Impressions Across Client Channels
175+ Digital Marketing Campaigns Created
SOCIAL MEDIA
SOCIAL MEDIA
Over 75+ Social Media Clients Served
Drawing from my extensive expertise in social media management, I specialize in tailored solutions for small businesses. With a focus on content creation and strategic scheduling, I leverage years of experience to optimize engagement and foster sustainable growth.
WEBSITE BUILDING
WEBSITE BUILDING
Over 35 Websites Built & Running
With a wealth of experience in building template websites, I've curated my expertise to seamlessly blend functionality with aesthetic appeal. Through meticulous attention to detail and a keen eye for design, I've crafted countless digital spaces that reflect the unique essence of each client's brand.
In The Classroom
My students stepped into the role of Digital Marketing Directors for a semester-long Duo Project. Working in teams, they analyzed national brands, evaluated competitor strategies, and developed innovative digital refresh plans designed to strengthen each brand’s social media presence. The project emphasized strategic thinking, creativity, analytics, and real-world marketing application — preparing students to approach digital marketing from both a creative and business perspective.
Brand Strategy Lab
Social Media Fail “Autopsy” Group Project
In this classroom project, students conducted a “Digital Campaign Autopsy” by analyzing failed social media campaigns from major brands. Working collaboratively, they evaluated what went wrong, examined the strategic and communication missteps behind each campaign, and proposed alternative approaches they would have implemented as marketing professionals. The assignment encouraged critical thinking, crisis communication analysis, and real-world application of social media strategy principles.
I recently completed my first semester as an Adjunct Professor at my alma mater, Kean University, where I had the opportunity to teach Social Media during the Spring 2026 semester. In addition to my full-time marketing role and managing my current client list, stepping into the classroom has been such a meaningful and exciting new chapter. I am grateful for the experience and look forward to more opportunities ahead.
Currently:
Guest Lecturer Experience
I have the pleasure of being a regular guest lecturer in Professor Gili’s Foundations of Social Media undergraduate course at Kean University (Kean-Ocean) each semester since 2022. I enjoy coming into her class to share my business journey + social media topics including post scheduling, content creation and analytics.
In 2024, I hosted a collaboration in which I connected the students of her class to two of my clients and guided the students as they came on-site and created video content for my clients. I helped the students understand the measures of successful social media content and guided them in class with any questions they had while editing the videos they created for my client’s social media channels.
Pictured here are students from Professor Gili’s class capturing a pizza being made at my client’s restaurant. After filming on site, the students then went home and created TikTok and Reels videos from their content that they captured. This gave the students hands on experience as a social media manager and they learned valuable insights into the world of content creation.
I guided the students on site with best filming practices and provided support for them as they participated in the project.
